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Tuesday 9 June 2015
Reflections final blog task Reflections for final blog task FICM Jan 201500:26
Monday 8 June 2015
Blog Task 9 
Source: http://filme-carti.ro/wp-content/uploads/2014/12/nightcrawler-afis.jpg
A. Comprehension of the movie
1. In 250 words or
less, without giving away the conclusion and major spoilers, describe what the
movie “Nightcrawler” is about and what are the themes permeating throughout the
film. Assume that you are telling your friend who hasn’t seen or heard about
the film.
Nightcrawler is an
atmospheric character study that brings us to know Lou Bloom, played by Jake
Gyllenhaal. Lou true sociopath, whose presence in the room makes his rounds of
the skin. All ran someone like this and usually gives them a wide berth. We
meet Lou at his most desperate, living on the fringes of society are looking
for any opportunity. He's smart with encyclopedic memory, he recited back to
those who will listen. Most of them are 101 business books and philosophy of
management and on the basis of his mouth, it makes you shiver. Rene Russo plays Nina, and she is TV news
producer, whose career is winding down, and is willing to cross any border to
keep up. She takes the shine Lu. Although they are very different, they are in
the same moral point of his life - Lou just started there and Nina slipped
there for decades. Her colleagues are shocked by how low it is ready to slide
into using footage captured Lu breaking all the rules of decorum and
journalistic process. This symbiosis, where she thinks she is on top, but in
fact, it is underestimated, and it sucks it dry. Bottom
line is that Jake Gyllenhaal should be considered a real candidate for the Best
Actor Academy Award -- it's as creepy as DeNiro in Taxi Driver.
2. Which part of
the scene from the film left an impression on your group? What did you learn or
discover from this film? Explain in 200 words or less.
We were impressed
by that scene in which Jack selflessly rushed to the house where the family was
killed, he was able to capture all of the evidence and the bandits themselves
without any fear and in the future he find them and punish them. We were impressed
by that scene in which Jack selflessly rushed to the house where the family was
killed, he was able to capture all of the evidence and the bandits themselves
without any fear and in the future he find them and punish them. Another scene
that shocked us was the scene where the main character has seen the murder of
his friend, he can say specifically led to it, but did nothing. The thing that
I learned from this film is, there will never be true friendship if the main
thing that connect it is money. Jacks hero was thief before his successful
"career ", we remember one episode at the beginning of movie when he
brought metal to metal garbage and asked him if he could work in this business,
but the owner said I can't give u job, because you're burglar. The way he
earned his money in our opinion is the worth way, so we learned from this movie
to be who you are and try to earn honest money.
3. Elaborate on
the lessons you’ve gained from watching this film, especially in relations to
the field of journalism, news gathering and news reporting. Explain in 150
words or less.
Easy as it seems,
it is actually quite difficult to gather information
in the news field to make an appealing footage. The task of getting near a crime scene and recording can be tedious and in fact, very dangerous. Dangerous in the sense, the authorities handling the situation will rebel against the news reporters because they can out to be nuisance. Furthermore, in an unfortunate turn of events, the news reporter could be linked to the murder. In conclusion, everything should be done professionally with all the information in proper order.
B. Ethical Implications and reflections of the news
media industry
1. Although the
context of the article is on US news media and US audiences, but it is
applicable to our local news media in general. Which position would you agree
on more- the findings of the 2011 Pew Research poll or the perspective of Lisa
Carol Fremont and Dan Gilroy? Elaborate why you choose that position in 300
words.
Before we
elaborate the position we have chosen, let's take a look at the two
perspectives provided first. According to the findings of the 2011 Pew Research
poll and as stated in chronicle-independent, “Three quarters of the population
said at the time they didn’t feel journalists got their facts straight, while
two thirds said they believed news stories were often inaccurate and three
quarters said they felt journalists covered up their mistakes rather than owned
up to them”. Whereas Lisa Carol Fremont and Dan Gilroy argued that,
“Nightcrawler” isn’t so much a reflection on the news industry as it is on its
audience and its escalating taste for violence”, and “as much as the film
indicts of television news, it also has the American public in its judging
crosshairs”. As a group, we have decided to support Lisa Carol Fremont and Dan
Gilroy in this matter because we deemed the poll to contain inaccurate results
on people’s actual opinion. Society believes what they want to believe and
regardless of how issues are portrayed to the public, they will not steer away
from their own mental representations. For example, “Nightcrawler” is an
excellent depiction of how the media industry has shifted from an objective,
news-delivering platform to one revolving around profit or the race for
attaining the highest ratings. We can assume the public agrees with this by
knowing they have rated the movie 7.9/10 on IMDB. However, even though this
might not be a perfect example, but the thoughts of the public is
comprehensible. Which is, they do believe humans have a natural instinct to
survive by any means necessary and when faced with danger, ethics and moral
codes is a mere echo in their head. In reality, Louis Bloom is an accurate
representation of human complexities.
2. If you were put
in the position of a news producer and was offered exclusive content about a
robbery and a shootout that left 3 police officers dead by an independent
videographer such as Lou Bloom, in return for a fee, what would you have done?
Illustrate your decision using the Potter Box approach.
With the Potter Box provided above, we accept we
would buy the recording. However, we would be cautious about exposing the
content to the public.
3. Do you think Lou is mentally ill or is he just
a product of a violent society, fed by violent imagery from our media?
From our perspective, Lou Bloom is an intelligent
sociopath that comprehends the actions required to achieve goals in life. By
any means necessary, he attains exclusive content and goes to the lengths of
altering crime scenes to create a better recording of the incident. With that
being said, he is definitely not a product of violent societies as the society
itself is in denial of the ongoing violence in real life. In conclusion, it is
blatant that Louis Bloom is not ill, but a motivated and strong driven
sociopath.
Writers & Researchers: Jeff Tan, Dina, Amanda, Iqram
Editor: Joey Hung
22:29
Thursday 21 May 2015
Blog task 8
Coca-Cola
1. What is the
message conveyed by the ad?
The advertisement
done by Coca Cola is a joint venture with a dairy cooperation to promote their
milk product. This ad intent to sell their milk, Fair Life, as it offers 50%
more calcium, 30% more protein, and less sugar content to the consumers,
compared to other dairy product brands. The product uses a patented
cold-filtered system, which produce lactose-free milk. This makes it convenient
for those who have lactose intolerant to drink as well, making it the ideal
milk product. This ad also informs the public that Coca Cola also supports a
healthy lifestyle not only just sugary drink.
2. What persuasive
technique is being employed?
The persuasive
technique that is employed to this ad is emotion appeals. This advertisement
pictures a lady on a weight balance while wearing a dress with the colour of
milk, in a slim figure. The slogan used for the ad is “Drink What She’s
Wearing”, which informs consumer that they could be slim by drinking their milk
product. This excites the audience that their milk is special compared to
ordinary milk that could reduce weight without exercising but by just drinking
Fair Life’s milk. Other slogans such as “Better Milk Looks Better On You” also
make targeted consumers feel happy.
3. Who do you
think is the targeted audience?
The targeted
audience in my opinion will be mainly mothers or housewives. Since the ad
pictures mostly women in a slim and fit figure, mothers will tend to want a
figure of them in that way as well. With the large benefits of the milk
product, mothers would want their family to have a healthy lifestyle by serving
them better quality milk. Housewives would definitely want their children to
grow up healthy and strong with the abundance of calcium and protein provided.
However, the ad that pictures sexy women posing for it can also target men to
buy the milk.
4. Is this an
effective ad? Why or why not?
I do not think
that this ad by Coca Cola is an effective ad because it touches on sexism
issues. The sexy women pictured on the ad provoke gender-biased issues and the
message conveyed is a little unclear. The ad might mean that this milk is only
meant for women to drink as it gives them a slim and fit figure. This ad might
also target only men to buy the product for the sake of their pleasure. Some mothers might also say that the
advertisement image is a too inappropriate for children to consume milk every
day for breakfast.
5. What would you change to make the ad better?
Why?
If I were to
change the ad, I would use a happy family pictured for the advertisement
instead of just a sexy woman. By using this method, it would be more family
friendly and it does not touch on gender issues as well. Maybe by using a
celebrity spokesperson to be the ambassador for the product will also increase
sales of the product, as consumers might want to drink what their idols might
be drinking. Slogans that are more appropriate and clear stating that their
product provides more benefits should be used instead to prevent any
misinterpretation of consumers.
Amanda Seah Que Yi
(0322064)
IKEA- Home for Hope
Source:
http://editorial.designtaxi.com/news-ikea14052014/1.jpg
1. What is the
message conveyed by the ad?
This advertisement
by IKEA is created in the conjunction with a project called Home for hope which
offer their potential customers to purchase pet furniture for their pets. To
those who adores pets, they can adopt pets by scanning the unique code tags on
each pet. This advertisement not only tell people IKEA provides house
furniture, but also emphasizing on the definition of a complete or ideal home. This
is also a perfect way to portray a lifestyle with the company of pets.
2. What persuasive
technique is being employed?
IKEA chose animal
to make this advertisement to be more relevant to its idea of adopting pets at
home. The advertisement provides clear and direct information to their targeted
audience although there is no facial expression of the dog being portrayed. The
advertiser of this advertisement also emphasizes the word “adopt” to raise the
attention of the people to adopt a pet by just scanning a code. The slogan used
in this advertisement is Home for Hope, which tells people the importance of
providing a shelter for animals and take good care of them.
3. Who do you
think is the target audience?
Animal lovers who
shop in IKEA is their main targeted audience because this is one of the easiest
way to encourage people to adopt pet. Animal also can be a good company to
those who live alone or do not have kids. Their targeted audience can be people
who do not want to spend too much money on buying a pet but instead they choose
to adopt a pet in a cheaper way. This advertisement also tells people animals
need a shelter as much as humans do.
4. Is this an
effective ad? Why or why not?
Yes, this
advertisement is effective because there are at least 8 puppies have been
adopted in Singapore. There will be an increasing number of adopting animals if
the advertisement is being advertised on televisions, social media platforms,
and newspapers. Customers can shop in IKEA and adopt animals at the same time.
Therefore, their find it more convenient to adopt pets. Furniture is an
important item to make a house feels like a home, but a furry friend like a dog
makes a home filled with love.
5. What would you
change to make the ad better? Why?
I would portray a
dog’s smiley face in the advertisement to tell the people an animal is happy with
their new shelter and owner and also they are willing to be adopted. They want
to be loved, to be adored. They need animal lovers who are willing to
compromise their time to play with them. I would also engage a few furniture
such as sofa in the advertisement to show the people an animal can adapt to
different environment if they purchase the right product. It is also important to
tell the audience that the advertisement is produced by IKEA.
Joey Hung Jia Yi
(0322640)
Lacoste ‘The Big
Leap’
1. What is the
message conveyed by the ad?
To overcome a fear
or an obstacle in life, an immense “plunge” must be taken from an individual.
In the video we can see the man is unsure about kissing the women, but
nevertheless he takes the risk by holding hands with her first and then slowly
leaning in for a kiss. This emotion is magnificently portrayed visually by the
man running and jumping off of a building. Meaning, once he jumps off, there is
no turning back and he has made his final choice. He is about to risk it all to
win the game of his life!
 Source: http://i.ytimg.com/vi/5piuEMo9Ik8/maxresdefault.jpg
2. What persuasive technique is being
employed?
As far as my
knowledge takes me, the persuasive technique that is being employed in this
advertisement is Emotional Appeals. Meaning, it makes the watcher relate to a
certain emotion. This is an excellent technique because the consumer has an
emotion they can relate to, compelling them to feel a certain way about the
product or its message. People are afraid of what they do not understand and
this advertisement was created in such a manner to have the contrary effect on
people. Since they can somewhat comprehend the emotions the man is going
through, they comprehend the message altogether.
3.Who do you think is the target
audience?
I believe the
target audience goes for all ages or, particularly, anyone that is able to
understand what it is like to take a risk in life. Since, youngsters are not
able to fathom the “leap” taken to achieve one’s goal, the target audience would
have to be ages 18 and older. Not telling anyone younger is not able to know
the feeling, but merely they have not gone through that certain experience.
Likewise, older people might not be able to comprehend that certain emotion. In
the end, it is all about knowing when to gain the experience.
4. Is this an
effective ad? Why or why not?
Yes, this is an effective ad because it lets the consumers know that it is completely fine to take a risk in life. However, they should also keep in mind that the risk taken might not go according to how they visualized it. Unfortunately, every decision taken in life comes with a consequence, and if you are known to have a line of unlucky moments, expect the unlikable part of the decision. Mail Movement stated, “These urban and minimalist visuals are a simple metaphor of the “Lacoste spirit” that remains sport and casual facing the challenges”. 5.What would you change to make the ad better? Why?
Honestly, there is
nothing much to change in this advertisement. Every aspect of emotion has been
taken into consideration and beautifully portrayed by capturing it in various
camer angles. However, one small alteration I would do is, show the downside of
taking some risks. Meaning, the risk you take will not go according to plan and
a big mishap can occur. Because in reality, none knows how other individuals
really feel about you, but since this advertisement was created to convey a
positive message, I will leave it as it is.
Iqram Azeez (0364614)
UNICEF
Source: http://payload78.cargocollective.com/1/8/270709/3874011/design_6.jpg
1. What is the message conveyed by the ad?
The
advertisement that I have chosen for this blog task is an advertisement
produced by UNICEF (MNT). At the first glance, I have no idea what is the
advertisement trying to convey to their audience. Actually this ad is all about
every 9 minutes, there will be a child died due to maternal and neonatal
tetanus. Maternal and neonatal tetanus represents a very high proportion of the
total tetanus disease burden due mainly to inadequate immunization services,
limited or absent clean delivery services and improper post-partum cord care.
The majority of mothers and newborns dying of tetanus live in Africa and
Southern and East Asia, generally in areas where women are poor, have little
access to health care, and have little information about safe delivery
practices.
2. What persuasive technique is being employed?
Based
on this advertisement by the American Disability Association, there’s one main
persuasive technique that are used which is emotional appeals. Emotional
appeals are a technique where advertisements with these criteria will tap
people’s emotions such as happiness, sad and excitement when they see them. For
this ad, it is not trying to promote any product to the audiences. This ad
attacks the audience’s mood. The aim for this ad is encourage people to donate
some of their money to this issue. On the other hand, this ad is also telling
people to appreciate what they have now.
3. Who do you think is the target audience?
The
target audiences for this ad are everyone. No matter you are wealthy people or poor
ones, your one penny will really save a kid and mother from this disease.
UNICEF’s tagline is “Unite for Children”.
For me, this tagline is to encourage people to donate more. Throughout
this donation for the children and mothers, it means for this Eliminate (MNT)
project is success that influences people with their message to them.
4. Is this an effective ad? Why or why not?
In
my point of view, it is an effective ad. Because this ad is encouraging and
influencing people to donate or raise fund in order to save children and
mothers. UNICEF also joins forces with Kiwanis to tackle iodine deficiency
disorders, achieving one of the most significant public health successes of the
20th century. Now, together, they are eliminating MNT from the face of the
Earth. In doing so, the project will
reach the poorest, most neglected mothers and babies with additional lifesaving
health care. The end of this one disease means the beginning of better health
for so many families.
5. What would you change to make the ad
better?
This
advertisement is the best that it can be. But the suggestion that can be
improved is provide more information for this ad. As example, give more details
on how people can know more about this ad is trying to convince people. On the other
hand, UNICEF can promote their ad to the social media such as hash tag and fund
raising events. When the people are interested or attracted by this ad or the
advertising, they will surely find out and learn what the ad all about is.
Jeff Tan Shin Sheen 0322897
Train de Nuit -
CHANEL N°5
1. What is the
message conveyed by the ad?
The main message
of the brand CHANEL is a feminine. Analyzing commercials brand CHANEL since the
distant '60s the brand was presented to audition by soft beautiful women who considered
the ideal of feminine beauty and grace in that time, respectively all
advertising of those years has been aimed at the fact that the brand CHANEL reveals
the true femininity and grace. As we can see in the video with Audrey Tautou, man,
who saw her first time in the train fell in love with her smell. He was looking
for her all video even when she was on a
boat and making a photo of nature she captured his face looking straight at her
and only by CHANEL fragrance he finally
found a women of his dreams in railway station.
2. What persuasive technique is being employed?
The one thing in
all that is in common, if you will by CHANEL, you will be lady for a million.
Each year company spend about 500 million dollars. In each new promo in which
always appearing new celebrities. That way calls “Celebrity spokesperson” and
it makes us want this product, to look like them and too feel that you are
special because you wear this perfume. Another thing that is shown in their
advertisement is individuality, that you and again only you will be the best
with it. Also I noticed emotional appeals like in this promotion when woman was
noticed by a man by her perfume.
3. Who do you
think is the targeted audience?
I think the
emphasis on making the brand a higher class of people who are able to pay a
higher class of people who are able to higher price for things, rather than
middle class people. Respectively, in each promotional video CHANEL used
expensive decoration, the most famous stars and all kind show that has the
luxury of CHANEL.
4. Is this an
effective ad? Why or why not?
In my opinion yes,
this is very effective. First of all because it is CHANEL. Second is that, all
of promo rollicks which are made by CHANEL makes us believe, that we are special,
that all women who are using CHANEL perfume automatically became an object of
passion and desire.
5. What would you
change to make the ad better? Why?
To be honest, I do
not think that there is so much things that should be changed. Each of CHANEL advertisement
is a masterpiece with it is own history, story and ending. Each character in their
promo plays important part which cannot be changed of replaced. I do not think
it needs changes because each word, each gesture is definitely thought.
Dina 0321139
Source:
http://www.mailmovement.com/MMTV/lacoste-the-big-leap/
http://www.huffingtonpost.com/2014/07/17/ikea-stores-adopt-dogs_n_5592490.html
06:40
Sunday 10 May 2015
Blog Task 7 Planning a PR Campaign1) Information Gathering
2 2)
- Strategic Planning
A simple
infographic to raise public awareness (Designed by us)
- Tactical planning
3) Communication Key Messages -
Social Media Platforms -
Grand Plan
4. Evaluation -
Researchers: Tan Shin Sheen (Jeff), Joey Hung Jia Yi & Amanda Seah Que Yi
Writers: Tan Shin Sheen (Jeff), Joey Hung Jia Yi, Amanda Seah Que Yi, Diana Momani & Iqram Azeez Editors: Iqram Azeez & Joey Hung Jia Yi http://www.cthreereport.com/new-ford-sync-app-helps-fight-distraction-due-texting-driving/ https://www.edgarsnyder.com/car-accident/cause-of-accident/cell-phone/cell-phone-statistics.html https://www.youtube.com/yt/press/statistics.html 01:20
Monday 27 April 2015
Group Work on Observations
View of Taylor’s Lakeside Campus shot at
Old Town Kopitiam (Source: http://farm6.static.flickr.com/5046/5319798640_a29059de24.jpg)
An old-fashioned looking Kopitiam in
campus, is one of the most crowded areas with different people from different
cultures caught our attention. The people seated there are having vapes in their
hands while trying to socialise with their friends but soon, their attention is
drawn towards their phones. A group of four sitting beside our table are
playing Fun Run 2 against each other. At the same time, they were swearing when
one of them lost the game.
Yes. A bearded student was
conversing with his friends about an Australian animal called Quokka. He found
it interesting because of its smiling nature and wondered how it would look
like if it were stoned. He was also interacting with his friends about how
Barrack Obama criticizes Kenya West.
Yes. A group of interior design
course students are discussing about their plans for an event that is soon to
be held on campus. They were sharing their ideas on how the floor plans should
be arranged conveniently in order for the participants and facilitators to be
comfortable. The event might be held in the Grand Hall or LT19. They might even
burn the midnight oil and stay overnight at one of their friend’s backyard.
The atmosphere at the open smoking
area was not as humid as we thought it would be. Cigarettes smell could be
scent at that area. The tables and chair are well organised as well. People
come and go, waiters serve and clean, sounds of the forks and spoons can be
heard clearly. Old Town Kopitiam is a great place for students and lecturers to
relax and hang out with their friends.
20:29
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