Planning a PR Campaign

• Audiences have this mind-set that replying people is more important than their safety when they are driving.
• They use their phones while driving to keep them updated on their friend’s photos and current location.
• Audiences know that texting while driving is dangerous but do not take the awareness issue seriously.
• Audiences think that they can multi-task when driving and believe that an accident will not occur to them.

Source: http://blog.tmcnet.com/jk-on-tech/CarandDriverIntoxicated.png

• A Ford car should provide safety measures and facility in the car

• Ford car should have a sync app that helps fight distraction due to texting while driving.

• “Don’t Text and Drive” has been the slogan used by public safety, law enforcement and other advocacy groups

• A Ford car should not allow drivers to text while driving by having a certain device to detect whether a driver is texting while driving.

• To impact audiences to stop texting while driving at the meantime promote how their cars benefit their safety.

• Ford cars are designed with special emergency breaks when an accident is above to occur.

• Create an info-graph or bumper sticker to remind people not text while driving

•  Ford Malaysia should improve their cars by inserting auto-lock system for mobile phones. This only applies to the driver, which can block the impending messages so that the driver can focus on driving.

•  Educate the drivers to take care of others’ lives by not texting while driving. But first, Ford Malaysia needs to educate their employees before injecting safety awareness to the customers. 

• Media resources as it is the most extensive information field, I think it can be used in full. I'll run your own product in the first place I turn to advertising on the Internet. I'll try to run advertising for your product in the most visited social networks such as Facebook, Twitter, VKontakte, YouTube and My Space.

• This PR campaign creates awareness as it reinforces the basic rule of driving which is no texting while driving. Although phones are indispensable to the people nowadays, we still need to obey the rules on the road. It is a heavy responsibility for every car-users to follow the instructions as well as taking care of others’ lives.
• To have a better and peaceful society
• To have a comfortable and safe drive with Fords’ car 

• We would use YouTube to reach the public. According to reliable source, people spend time watching hundred million hours of videos on YouTube daily. Generally, people often go on YouTube to search for videos and movies, advertisements can be included at the beginning of every video to create awareness to the viewers as well as promote its own products. This is one of the good opportunities for Ford Malaysia to promote its products to their potential customers. 
• Mini competition on Facebook and Instagram (taking pic with Ford’s car while having a impactful message to stop texting while driving and drunk driving, the grand prize will be the latest Ford car, consolation prizes discounts on buying Ford cars)
• Safety pledge using LINE account. Create stickers on LINE to promote the campaign and to raise awareness on this campaign
• StopTextingWhileDriving on twitter. Ask people to upload videos on their short sketch on this “Stop Texting While Driving” campaign

•  In order to carry out an effective promotion event, Ford Malaysia needs to be very specific in terms of their targeted audiences. They need to understand the age group, gender, income of their potential customers. Therefore, researchers must be done before hand. In addition, road shows on the awareness of drunk driving and texting when driving besides to promote their car. 

• The results to prove effectiveness of our campaign can be proven by Texting and Driving Statistics. The lower the rate of car accidents due to texting while driving can reveal the positive result of a campaign. According to Edgar Snyder & Associates, there are three hundreds thousands of car accidents occur each year which caused by using cellphones while driving.