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Thursday, 21 May 2015
Blog task 8
Coca-Cola
1. What is the
message conveyed by the ad?
The advertisement
done by Coca Cola is a joint venture with a dairy cooperation to promote their
milk product. This ad intent to sell their milk, Fair Life, as it offers 50%
more calcium, 30% more protein, and less sugar content to the consumers,
compared to other dairy product brands. The product uses a patented
cold-filtered system, which produce lactose-free milk. This makes it convenient
for those who have lactose intolerant to drink as well, making it the ideal
milk product. This ad also informs the public that Coca Cola also supports a
healthy lifestyle not only just sugary drink.
2. What persuasive
technique is being employed?
The persuasive
technique that is employed to this ad is emotion appeals. This advertisement
pictures a lady on a weight balance while wearing a dress with the colour of
milk, in a slim figure. The slogan used for the ad is “Drink What She’s
Wearing”, which informs consumer that they could be slim by drinking their milk
product. This excites the audience that their milk is special compared to
ordinary milk that could reduce weight without exercising but by just drinking
Fair Life’s milk. Other slogans such as “Better Milk Looks Better On You” also
make targeted consumers feel happy.
3. Who do you
think is the targeted audience?
The targeted
audience in my opinion will be mainly mothers or housewives. Since the ad
pictures mostly women in a slim and fit figure, mothers will tend to want a
figure of them in that way as well. With the large benefits of the milk
product, mothers would want their family to have a healthy lifestyle by serving
them better quality milk. Housewives would definitely want their children to
grow up healthy and strong with the abundance of calcium and protein provided.
However, the ad that pictures sexy women posing for it can also target men to
buy the milk.
4. Is this an
effective ad? Why or why not?
I do not think
that this ad by Coca Cola is an effective ad because it touches on sexism
issues. The sexy women pictured on the ad provoke gender-biased issues and the
message conveyed is a little unclear. The ad might mean that this milk is only
meant for women to drink as it gives them a slim and fit figure. This ad might
also target only men to buy the product for the sake of their pleasure. Some mothers might also say that the
advertisement image is a too inappropriate for children to consume milk every
day for breakfast.
5. What would you change to make the ad better?
Why?
If I were to
change the ad, I would use a happy family pictured for the advertisement
instead of just a sexy woman. By using this method, it would be more family
friendly and it does not touch on gender issues as well. Maybe by using a
celebrity spokesperson to be the ambassador for the product will also increase
sales of the product, as consumers might want to drink what their idols might
be drinking. Slogans that are more appropriate and clear stating that their
product provides more benefits should be used instead to prevent any
misinterpretation of consumers.
Amanda Seah Que Yi
(0322064)
IKEA- Home for Hope
Source:
http://editorial.designtaxi.com/news-ikea14052014/1.jpg
1. What is the
message conveyed by the ad?
This advertisement
by IKEA is created in the conjunction with a project called Home for hope which
offer their potential customers to purchase pet furniture for their pets. To
those who adores pets, they can adopt pets by scanning the unique code tags on
each pet. This advertisement not only tell people IKEA provides house
furniture, but also emphasizing on the definition of a complete or ideal home. This
is also a perfect way to portray a lifestyle with the company of pets.
2. What persuasive
technique is being employed?
IKEA chose animal
to make this advertisement to be more relevant to its idea of adopting pets at
home. The advertisement provides clear and direct information to their targeted
audience although there is no facial expression of the dog being portrayed. The
advertiser of this advertisement also emphasizes the word “adopt” to raise the
attention of the people to adopt a pet by just scanning a code. The slogan used
in this advertisement is Home for Hope, which tells people the importance of
providing a shelter for animals and take good care of them.
3. Who do you
think is the target audience?
Animal lovers who
shop in IKEA is their main targeted audience because this is one of the easiest
way to encourage people to adopt pet. Animal also can be a good company to
those who live alone or do not have kids. Their targeted audience can be people
who do not want to spend too much money on buying a pet but instead they choose
to adopt a pet in a cheaper way. This advertisement also tells people animals
need a shelter as much as humans do.
4. Is this an
effective ad? Why or why not?
Yes, this
advertisement is effective because there are at least 8 puppies have been
adopted in Singapore. There will be an increasing number of adopting animals if
the advertisement is being advertised on televisions, social media platforms,
and newspapers. Customers can shop in IKEA and adopt animals at the same time.
Therefore, their find it more convenient to adopt pets. Furniture is an
important item to make a house feels like a home, but a furry friend like a dog
makes a home filled with love.
5. What would you
change to make the ad better? Why?
I would portray a
dog’s smiley face in the advertisement to tell the people an animal is happy with
their new shelter and owner and also they are willing to be adopted. They want
to be loved, to be adored. They need animal lovers who are willing to
compromise their time to play with them. I would also engage a few furniture
such as sofa in the advertisement to show the people an animal can adapt to
different environment if they purchase the right product. It is also important to
tell the audience that the advertisement is produced by IKEA.
Joey Hung Jia Yi
(0322640)
Lacoste ‘The Big
Leap’
1. What is the
message conveyed by the ad?
To overcome a fear
or an obstacle in life, an immense “plunge” must be taken from an individual.
In the video we can see the man is unsure about kissing the women, but
nevertheless he takes the risk by holding hands with her first and then slowly
leaning in for a kiss. This emotion is magnificently portrayed visually by the
man running and jumping off of a building. Meaning, once he jumps off, there is
no turning back and he has made his final choice. He is about to risk it all to
win the game of his life!
 Source: http://i.ytimg.com/vi/5piuEMo9Ik8/maxresdefault.jpg
2. What persuasive technique is being
employed?
As far as my
knowledge takes me, the persuasive technique that is being employed in this
advertisement is Emotional Appeals. Meaning, it makes the watcher relate to a
certain emotion. This is an excellent technique because the consumer has an
emotion they can relate to, compelling them to feel a certain way about the
product or its message. People are afraid of what they do not understand and
this advertisement was created in such a manner to have the contrary effect on
people. Since they can somewhat comprehend the emotions the man is going
through, they comprehend the message altogether.
3.Who do you think is the target
audience?
I believe the
target audience goes for all ages or, particularly, anyone that is able to
understand what it is like to take a risk in life. Since, youngsters are not
able to fathom the “leap” taken to achieve one’s goal, the target audience would
have to be ages 18 and older. Not telling anyone younger is not able to know
the feeling, but merely they have not gone through that certain experience.
Likewise, older people might not be able to comprehend that certain emotion. In
the end, it is all about knowing when to gain the experience.
4. Is this an
effective ad? Why or why not?
Yes, this is an effective ad because it lets the consumers know that it is completely fine to take a risk in life. However, they should also keep in mind that the risk taken might not go according to how they visualized it. Unfortunately, every decision taken in life comes with a consequence, and if you are known to have a line of unlucky moments, expect the unlikable part of the decision. Mail Movement stated, “These urban and minimalist visuals are a simple metaphor of the “Lacoste spirit” that remains sport and casual facing the challenges”. 5.What would you change to make the ad better? Why?
Honestly, there is
nothing much to change in this advertisement. Every aspect of emotion has been
taken into consideration and beautifully portrayed by capturing it in various
camer angles. However, one small alteration I would do is, show the downside of
taking some risks. Meaning, the risk you take will not go according to plan and
a big mishap can occur. Because in reality, none knows how other individuals
really feel about you, but since this advertisement was created to convey a
positive message, I will leave it as it is.
Iqram Azeez (0364614)
UNICEF
Source: http://payload78.cargocollective.com/1/8/270709/3874011/design_6.jpg
1. What is the message conveyed by the ad?
The
advertisement that I have chosen for this blog task is an advertisement
produced by UNICEF (MNT). At the first glance, I have no idea what is the
advertisement trying to convey to their audience. Actually this ad is all about
every 9 minutes, there will be a child died due to maternal and neonatal
tetanus. Maternal and neonatal tetanus represents a very high proportion of the
total tetanus disease burden due mainly to inadequate immunization services,
limited or absent clean delivery services and improper post-partum cord care.
The majority of mothers and newborns dying of tetanus live in Africa and
Southern and East Asia, generally in areas where women are poor, have little
access to health care, and have little information about safe delivery
practices.
2. What persuasive technique is being employed?
Based
on this advertisement by the American Disability Association, there’s one main
persuasive technique that are used which is emotional appeals. Emotional
appeals are a technique where advertisements with these criteria will tap
people’s emotions such as happiness, sad and excitement when they see them. For
this ad, it is not trying to promote any product to the audiences. This ad
attacks the audience’s mood. The aim for this ad is encourage people to donate
some of their money to this issue. On the other hand, this ad is also telling
people to appreciate what they have now.
3. Who do you think is the target audience?
The
target audiences for this ad are everyone. No matter you are wealthy people or poor
ones, your one penny will really save a kid and mother from this disease.
UNICEF’s tagline is “Unite for Children”.
For me, this tagline is to encourage people to donate more. Throughout
this donation for the children and mothers, it means for this Eliminate (MNT)
project is success that influences people with their message to them.
4. Is this an effective ad? Why or why not?
In
my point of view, it is an effective ad. Because this ad is encouraging and
influencing people to donate or raise fund in order to save children and
mothers. UNICEF also joins forces with Kiwanis to tackle iodine deficiency
disorders, achieving one of the most significant public health successes of the
20th century. Now, together, they are eliminating MNT from the face of the
Earth. In doing so, the project will
reach the poorest, most neglected mothers and babies with additional lifesaving
health care. The end of this one disease means the beginning of better health
for so many families.
5. What would you change to make the ad
better?
This
advertisement is the best that it can be. But the suggestion that can be
improved is provide more information for this ad. As example, give more details
on how people can know more about this ad is trying to convince people. On the other
hand, UNICEF can promote their ad to the social media such as hash tag and fund
raising events. When the people are interested or attracted by this ad or the
advertising, they will surely find out and learn what the ad all about is.
Jeff Tan Shin Sheen 0322897
Train de Nuit -
CHANEL N°5
1. What is the
message conveyed by the ad?
The main message
of the brand CHANEL is a feminine. Analyzing commercials brand CHANEL since the
distant '60s the brand was presented to audition by soft beautiful women who considered
the ideal of feminine beauty and grace in that time, respectively all
advertising of those years has been aimed at the fact that the brand CHANEL reveals
the true femininity and grace. As we can see in the video with Audrey Tautou, man,
who saw her first time in the train fell in love with her smell. He was looking
for her all video even when she was on a
boat and making a photo of nature she captured his face looking straight at her
and only by CHANEL fragrance he finally
found a women of his dreams in railway station.
2. What persuasive technique is being employed?
The one thing in
all that is in common, if you will by CHANEL, you will be lady for a million.
Each year company spend about 500 million dollars. In each new promo in which
always appearing new celebrities. That way calls “Celebrity spokesperson” and
it makes us want this product, to look like them and too feel that you are
special because you wear this perfume. Another thing that is shown in their
advertisement is individuality, that you and again only you will be the best
with it. Also I noticed emotional appeals like in this promotion when woman was
noticed by a man by her perfume.
3. Who do you
think is the targeted audience?
I think the
emphasis on making the brand a higher class of people who are able to pay a
higher class of people who are able to higher price for things, rather than
middle class people. Respectively, in each promotional video CHANEL used
expensive decoration, the most famous stars and all kind show that has the
luxury of CHANEL.
4. Is this an
effective ad? Why or why not?
In my opinion yes,
this is very effective. First of all because it is CHANEL. Second is that, all
of promo rollicks which are made by CHANEL makes us believe, that we are special,
that all women who are using CHANEL perfume automatically became an object of
passion and desire.
5. What would you
change to make the ad better? Why?
To be honest, I do
not think that there is so much things that should be changed. Each of CHANEL advertisement
is a masterpiece with it is own history, story and ending. Each character in their
promo plays important part which cannot be changed of replaced. I do not think
it needs changes because each word, each gesture is definitely thought.
Dina 0321139
Source:
http://www.mailmovement.com/MMTV/lacoste-the-big-leap/
http://www.huffingtonpost.com/2014/07/17/ikea-stores-adopt-dogs_n_5592490.html
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